Formulas Passed Down Through Generations
Plant-Based Haircare
At Jadu, every product we create is inspired by time-honored methods that have been passed down through generations. Every product is ethically sourced and small batch crafted. The result is a line of haircare products that nourish, boost hair vitality, and supports fuller-looking hair.
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SPLIT ENDS CARE: BEFORE AND AFTER
Review - Split Ends Care
Early Access
I recently tried the Jadu Split End serum, and after only a couple of uses, I am already in love! My split ends are pretty much gone, and the bottom of my hair (dry from being color-treated) has its shine back! I especially love how it gives my hair a natural glow without leaving my scalp oily. Thank you, Jadu, for bringing my hair back to life!
-Kayla N.
FAQS
Jadu stands for the belief that nature can truly care for us.
Our formulas are rooted in family tradition, made with real ingredients, and crafted to nourish hair gently, patiently, and effectively, the way nature intended.
Crafted in New York using locally sourced, premium ingredients, every Jadu product reflects a commitment to sustainability, quality, and authenticity. We partner with local suppliers to ensure that each ingredient is chosen with care and respect for its natural origins.
Jadu is built on real ingredients, real heritage, and real care.
Our formulas come from generations of family recipes, crafted with whole botanicals, not synthetic actives, silicones, or fillers. Every batch is slow-infused, made in New York, and designed to nourish naturally, rather than give quick cosmetic fixes.
It’s hair care rooted in tradition, elevated with modern craftsmanship.
Yes, every formula is inspired by recipes passed down through our founder Anna’s family.
These remedies were originally made at home using real coffee beans, grains, herbs, and oils. Today, we preserve that tradition through our Slow Infusion Method, crafting each batch with the same patience and purity, but with modern safety and quality standards.
Because natural ingredients cost more, and chemicals are cheap.
Drugstore brands rely on low-cost synthetic fillers, silicones, and fragrances to create quick cosmetic results.
Jadu uses whole botanicals, real coffee beans, natural oils, and food-grade ingredients, crafted in small batches in New York using our Slow Infusion Method.
We invest in purity, craftsmanship, and quality, not shortcuts.
And because our formulas are concentrated, a little goes a very long way.
Our formulas are 100% natural and made without harsh chemicals, but every pregnancy is unique.
For your safety, we always recommend checking with your doctor before starting any new product during pregnancy or breastfeeding.
It’s the way our family has made these remedies for generations.
We steep real coffee beans, grains, herbs, and botanicals slowly, using low heat and time, never high-heat extraction or chemical solvents. This protects delicate nutrients, antioxidants, and natural compounds, giving the formula its purity, potency, and signature aroma.
ANNA'S STORY
Anna’s journey with Jadu began with a moment of heartbreak that transformed into a mission. Watching her beloved grandchild struggle with allergies, Anna felt an overwhelming sense of helplessness. She saw firsthand how modern products, laden with chemicals, often caused more harm than good. This deeply personal experience ignited a spark within her—a resolve to create something better, not just for her family, but for everyone seeking gentle, natural care.